Organizers & Exhibitors Raise Their Games at BASELWORLD 2013 | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

HOME » Watches & Jewelry
Organizers & Exhibitors Raise Their Games at BASELWORLD 2013
By SENATUS News | 26 April 2013

The main halls of the 2013 edition of Baselworld have undergone a full redesign, including the exhibition booths within. The main exhibition halls been fully redesigned by Herzog & de Meuron — architects of Beijing’s famed “Bird’s Nest” sports arena — and most of the booths within the fair from Rolex, TAG Heuer, Omega, Swatch, Hermès, Zenith, Hublot to Bulgari have engaged star architects to revamp their booth visuals — some even to match the look of boutiques and shop-in-shop corners.

More than 100,000 visitors are expected at the event this year.

12 Photos | View Photos

Watches & Jewelry

IWC celebrates 'The Little Prince' with a celestial tribute in blue and gold - Big Pilot’s Watch Perpetual Calendar Tourbillon Le Petit Prince

Watches & Jewelry

Time across borders: Longines marks a century of Zulu Time with a rose-gold bezel tribute
More

Watches & Jewelry

The Rope Watch: Tiffany & Co.’s first solar-powered movement

Watches & Jewelry

Chaumet pop-up at The Avenues Mall in Kuwait
More

Watches & Jewelry

Tiffany & Co.new store in Milan is largest in Europe

Watches & Jewelry

IWC Big Pilot’s Watch Shock Absorber Tourbillon Skeleton XPL - where extreme engineering meets the poetry of haute horlogerie
More

Watches & Jewelry
on the web

More
All Rights Reserved. SENATUS © 2025
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.