Spanish luxury label Loewe has launched a new capsule collection with London department store Selfridges, targeting the ‘casual and young’ consumer. 'Tales of Spain' is Loewe’s latest attempt to spin this artisan tradition into a new contemporary capsule collection at a more accessible price point.
One of the ideas retrieved from the brand’s archives by Vevers is the 18th century ‘Mantón de Manila,’ a richly patterned hand-embroidered shawl featuring bird and flower motifs. Also reinterpreted and included in the Tales of Spain collection is Loewe’s ‘Mariposas’ or butterfly print, a major hit for the brand in the 1980s.
Scarves feature the iconic prints alongside a range of handbags (a tote, a shoulder bag, and pouch-sized clutches). Additional accessories are available as bag charms, belts and bracelets alongside sunglasses, nail stickers and temporary tattoos.
A ‘Tales of Spain’ sweatshirt with the classic Loewe monogram will also be available.
Hitting shelves in May, handbags start from €990 euros and silk scarves from €295 and will be available in the brand’s flagship stores as well as online at Loewe.com.
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