GIVENCHY Opens in ifc Mall, Hong Kong | SENATUS

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GIVENCHY Opens in ifc Mall, Hong Kong
By Men's Journal Online | 17 May 2013

To celebrate the grand opening of the ifc mall boutique, the French Couture House – Givenchy, hosted a cocktail reception at its ifc store today. Local fashionistas, socialites, and celebrities including Miriam Yeung, Denise Ho, Kathy Chow, Hilary Tsui, Pakho Chau, Anthony Wong, Edison Chen just to name a few, also attended the cocktail event to celebrate the evening.

Located inside ifc mall, the 110 square meter new store is the perfect showcase for the brand’s cutting edge designs. It reflects an evolution of the identity of Givenchy’s Paris concept store situated on 28 Faubourg Saint-Honoré epitomizing the DNA of the house – a mixture of aristocratic elegance, dark romanticism, sensuality and renewed classicism.

The concept is an homage to the iconic Givenchy boxes used to deliver Haute Couture garments. Here two room-sized boxes made of burnt oak have been installed to display the men’s and women’s collections.

The store opens with the Spring/Summer 2013 collection. This season, creative director Riccardo Tisci goes back to his Southern Italian roots and looks at the cult of communion for his men’s collection. As for women’s collection, he confronts the 1960s archive from Hubert de Givenchy with the aesthetics of nuns and Carlo Mollino designs.

To celebrate the opening of the ifc mall store, a limited edition of the HDG – House de Givenchy bag in black matte leather, rose-printed nappa and pale pink gold metal will be available. Each bag will feature a special metal plaque inside bearing the number of the limited edition.

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