Footwear designer Nicholas Kirkwood is giving London Fashion Week a makeover and will be responsible for all the creative branding for the Spring/Summer 2014 London show scheduled in September. Under his purview will be the artwork for all press and marketing materials.

The materials will likely feature his signature chevron pattern and incorporate his love of bold geometric and architecturally inspired prints – as seen in his hugely successful shoe line. He will also redesign the courtyard of Somerset House, which will incorporate an “interactive and reflective element”, to bring a new experience to visitors.

Kirkwood follows Manolo Blahnik and Jonathan Saunders in designing London Fashion Week artwork.