French luxury brand Lolita Lempicka has expanded its fragrance line with a new feminine perfume, "Elle L'aime" which can be translated from French as “she loves him” or (why not) “she loves her.” The brand chose Russian supermodel Sasha Pivovarova as the face of the new fragrance with the full ad campaign for the new fragrance to be unveiled 16 September.
The eau de parfum encased in elongated cylinder with gold lettering, is a blend of natural, rare and exotic essences. Lime, coconut flower, ylang-ylang and jasmine provide the opening notes, which are followed by a heart of myrrh with a touch of sandalwood.
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