Coinciding with Paris Fashion Week, director Sofia Coppola has been enlisted by Louis Vuitton to design the window displays of Paris department store Le Bon Marché, in celebration of the launch of a new miniature version of the SC bag that Coppola designed for Louis Vuitton four years ago - a style that has proven so popular that the fashion house decided to revisit it new colourways, a new size and a new name, the BB.

The director has designed 10 different windows for the store – fun and eye-catching displays featuring a mixture of pink neon hearts, baby deer, cherries and balloons – with the BB bag starring centre-stage.