The finale to the #THISISBRIT Burberry campaign held to celebrate the launch of the Brit Rhythm fragrance – following live gigs in London and New York – culminated in British Band White Lies performing in Singapore. Held at 28 Lorong Ampas Warehouse, the event was the physical culmination of a digitally led global campaign for Burberry’s new men’s fragrance Brit Rhythm, launched earlier n September.

Attended by over 500 guests including Suki Waterhouse (British actress, model and face of Brit Rhythm), Joe Taslim (Indonesian actor and model) Pakorn "Dome" Lam (Thai actor and singer), as well as local creative influencers, including Hanli Hoefer, Charmaine Harn, Linda Hao, Monster Cat, Earn Chen, Yoyo Cao and Esther Quek.