Porsche has been designing products other than automobiles since the fifties, so while the clothing line bears the legendary sports car's name, it's not the sort of thing you find at a gear shop. In fact, Porsche Design is a luxury brand established in 1972 that sells watches, sunglasses, luggage, and more. For Fall, creative director Thomas Steinbrueck—who was president of merchandising and design at Kenneth Cole New York before joining Porsche Design in 2011—was actually thinking a lot about the seventies.
"The collection was inspired by late-'70s alpine wear, but it was more about the mood," Steinbrueck said backstage after the show. "We wanted it be retro-futuristic, not retro."
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