2014 marks the 90th anniversary of Montblanc's iconic Meisterstück pen, first introduced in 1924 and quickly becoming the standard for fine writing instruments throughout the world. To add to the occasion, the Swiss company has launched a new men’s fragrance designed to symbolize the elegance and prestige associated with its name.

Paying homage to its history and in particular its iconic white star emblem - designed to symbolize the snow-covered peak of Europe’s highest mountain - the fragrance is named 'Emblem' and is developed by Sonia Constant, characterized by notes of grapefruit cardamom and clary sage, accented with black and pink peppercorn, violet leaf and cinnamon. Woody aromas and ambroxan form the base notes.

The newly unveiled ad campaign stars David Genat photographed by Peter Lindbergh.