Gucci has announced Charlotte Casiragh who is fifth in line to the throne of Monaco, as the face of its new Gucci Cosmetics collection. Highly sensuous and feminine, the campaign starring Casiraghi will be unveiled together with the launch of the Gucci Cosmetics collection in September 2014 in selected countries. The line includes Gucci Eye, Gucci Face, Gucci Lip, Gucci Nail together with luxurious brushes and preparation products for skin.

“Charlotte was a natural choice as she embodies the modern iconic Gucci woman. Aside from her striking beauty, she is sophisticated, successful and iconic. A wonderful ambassador for Gucci,” said Frida Giannini, Creative Director of Gucci.

Incredibly intimate, the print campaign for the Gucci Cosmetics collection photographed by Mert Alas and Marcus Piggot and digital film directed by Fabien Baron capture Casiraghi in a series of stolen moments which bring the spirit of the Gucci Cosmetics collection to life via Casiraghi’s mesmerizing beauty and modern allure.