CHANEL is set to launch a pop-up shop in Aspen next month, where the Colorado Mountains is a favourite ski and snowboarding vacation spot in the United States. The modern boutique is set to have a "uniquely Aspen vibe" showcasing its latest collections, especially with the French luxury label having showcased its Metiers D'Art collection in Dallas recently.
Similarly, for the fourth consecutive year CHANEL had opened its elegant 200 square-meter boutique in the heart of Courchevel, one of the most exclusive ski stations in the Alps, for the duration of the winter season last year. Lagerfeld had also decorated 36 of the 72 Jardin Alpin cable cars with a selection of his famous sketches taking inspiration from the traditional house codes, as well as portraits of Mademoiselle Chanel herself, Lagerfeld selfies and even a cute Chanel polar bear.
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