The French luxury label has announced Gisele Bundchen as the new face of its iconic fragrance, CHANEL No. 5. The Brazilian supermodel who fronted CHANEL's Les Beiges beauty campaign, replaces the outgoing Brad Pitt, whose campaign had faced mixed reviews whilst garnering huge exposure. Bundchen follows in the footsteps of Nicole Kidman, Brad Pitt and Marilyn Monroe to endorse the iconic fragrance first launched in 1921 by Gabrielle Chanel.

Movie director Baz Luhrmann who shot Nicole Kidman’s ‘I love to Dance’ commercial for Chanel back in 2004, returns to the helm for this edition's video campaign.