Lab Series Skincare for Men has unveiled its new celebrity endorser, 24 y.o. Shane Pow, of mandarin TV station MediaCorp Channel 8 and managed by Beam Artistes. Shane will be partnering with the brand in upcoming advertorials, hosting events with the goal of educating men in Singapore about the importance of skincare for a youthful looking future.

Lab Series Singapore as part of the Estee Lauder Group, has the only standalone retail store in the world for the skincare label, located at ION Orchard. In partnering with Shane, Lab Series has indeed tapped on an up-and-coming celebrity who first shot to fame in the 2011 Manhunt Finals, later starring in drama series "Yours Fatefully" (2012), "Don't Stop Believin" (2012) and "Served H.O.T." (2014). He is set to feature in a full length movie later this year.