A first look at Burberry's "February 2016" collection at London Fashion Week, marking the first departure by a major fashion label to deliver a "see now, buy now" approach.
Burberry chief executive Christopher Bailey said the collection, was inspired by a “patchwork” of influences. Recurring themes included cashmere overcoats with military style epaulettes and brass buttons, brushed mohair checked coats and dazzling mini-dresses with hand-stitched sequins in floral patterns and psychedelic swirls.
“The collection is all the things that I love, a patchwork of all different things from the Mitford sisters to the military and a little bit of glam-rock,” Bailey told reporters back stage after the show, referring to six sisters who fascinated and scandalised British society of the 1930s.
Bailey said he hoped the latest collection, which is designed for wear all year-round, will tap into other emerging international markets.
“This is a collection of clothes that will be delivered in stores in very hot climates and very cold climates,” he said. “You’ve got big, heavy cashmere coats and you’ve also got very light dresses.”
The collection is already available on pre-order and the one shown at the next London Fashion Week in September can be bought immediately following the show and will combine menswear and womenswear.
“It feels like the fashion industry is supposed to embrace change and this format shows you can evolve and change,” Bailey said.
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