South Korean rapper-singer-songwriter and music producer, j-hope, has joined Louis Vuitton as its newest House Ambassador.

j-hope rose to international stardom as a member of 21st century pop icons BTS. The best-selling South Korean artists of all time - and undoubtedly one of the most renowned music groups in the world - BTS have broken numerous Billboard records and have been listed in Times Magazine’s 100 most influential people of the year.

Most recently, j-hope has built momentum as a solo artist. He is beloved by fans globally, constantly pushing the artistic boundaries. He also attended the Louis Vuitton Fall-Winter 2023 Men’s show in Paris in January