MB&F and Laurent Picciotto launch the LMX Paris Edition | SENATUS



MB&F and Laurent Picciotto launch the LMX Paris Edition
By SENATUS Magazine | 24 May 2023

Laurent Picciotto has always been credited by Maximilian Büsser as one of the very earliest supporters of MB&F, dating back to 2005, when his Chronopassion retail boutique placed orders for the Horological Machine No, 1.

This relationship would take a significant step in 2022, when Picciotto opened MB&F Lab on the famed rue Saint-Honoré in Paris. On this occasion, one year later, MB&F celebrates this exceptional friendship with the the LMX ‘Paris Edition’, boasting a purple sunray dial plate, in an 18k white gold case, limited to just 15 pieces.

“If I were to give a name to the LMX Paris Edition, I would undoubtedly call it the ‘LMX Deep Purple’ in reference to the famous 1968 rock group – this piece is definitely rock ’n’ roll!”, says Laurent.

The LMX Paris Edition is available exclusively at Chronopassion in Paris. Retail price is EUR 122,000 before taxes (= EUR 146,400 including VAT).

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