Ferragamo has unveiled K-pop artist Jeno Lee (@leejen_o_423) as the brand’s first global male ambassador.

This partnership seals the relationship between Ferragamo and Jeno, who have started building ties prior to this announcement.

Creative director @_maximiliandavis_ said: “we’re driven by the same passion in our creativity and feel fortunate to have him join ferragamo.”

Jeno Lee adds, “I am very excited to create a synergy with the brand and looking forward to disclosing our future projects! Stay tuned on both of us!”