V also known as Kim Tae-Hyung, of K-pop group BTS is Cartier’s newest ambassador and is casted as the face of the latest Panthère de Cartier campaign.

V follows his trajectory with the same determination as the panther. A free spirit, both author and composer, he magnetises an entire generation as a soloist and member of the group BTS. His unique voice, sense of choreography and fashion have made him an influential icon, with a power of attraction that he exercised from his first appearance on stage in 2013.

His solo discography includes hits 'Stigma', 'Singularity' and 'Inner Child'. He has also demonstrated his song writing abilities with "4 O'CLOCK", "Scenery", "Winter Bear" and “Blue & Grey”. He also participated in soundtracks for Korean television series such as "Even If I Die, It's You", broadening his musical scope. It is this radiance coupled with great elegance that naturally connects him to the panther community, a family of strong personalities united by the same instinct.