K-pop star Lisa of Blackpink has been announced as the newest Louis Vuitton brand ambssador. Previously playing the spokesperson role for Celine, Lisa had attended the brand’s Fall 2024 Ready-To-Wear show in March and had put up social media posts that included herself in Louis Vuitton outfits and accessories.

The announcement puts to rest the months of speculation.

"I am very excited to welcome Lisa as a house ambassador. She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey," said Nicolas Ghesquiere, artistic director of women's collections.