The IRONMAN triathlon is one of the most famous single-day endurance races on the planet and is known for being a true test of heart, body, and soul. It begins before the gun goes off, with months and maybe even years of training. Breitling, the Swiss luxury watchmaker that has built timepieces since 1884 as rugged as the individuals who wear them, has been the official luxury watch partner of the IRONMAN triathlon since 2021.

The Endurance Pro IRONMAN marks the 2024 VinFast IRONMAN World Championship in Nice, France, on September 22, 2024 (women), and Kailua-Kona, Hawai‘i, on October 26, 2024 (men). It is the ultimate in racing for extreme athletes. The VinFast IRONMAN World Championship is the culmination of all the global IRONMAN triathlon events, which see professional and age-group athletes alike compete for a qualifying slot in the pinnacle race on the long-distance triathlon calendar.

As part of this active partnership, Breitling is introducing a limited-edition Endurance Pro IRONMAN with a case made of lightweight titanium and the race’s uniquely inspired logo featured at 6 o’clock.

The rejuvenated IRONMAN logo reflects renewal and resilience, inspired by this year’s theme for the VinFast IRONMAN World Championship – “new life”, or “‘Ola Hou” in Hawaiian. The ama‘u plant above the M symbolizes resilience and new life and recalls the IRONMAN competitors’ fierce focus on achievement. The ferns and lavender on both the M and the dot are a fusion of Hawai‘i’s lush vegetation and the calming lavender of the fields of southern France.

This limited edition of 500 pieces comes on a blue rubber strap for maximum performance and durability and has the IRONMAN logo on the caseback.

“The spirit of the IRONMAN competition has much in common with the high-caliber precision and ruggedness of Breitling,” says CEO Georges Kern. “This watch was designed for the most arduous journeys and difficult physical challenges.”

“The will and strength to compete in an IRONMAN triathlon is worth commemorating as it reminds us of what we are capable of when we test limits and set out to achieve an ambitious goal,” adds Kern.

The limited-edition Endurance Pro IRONMAN is available only at Breitling.com and select Breitling boutiques and retailers.