
CELINE held an ÉTÉ CELINE pop-up experience in Shanghai, located in the iconic Zhangyuan district, a landmark of Shanghai’s architectural heritage.
Inspired by nostalgic memories of vacations spent on the French Riviera, this unique and immersive concept underlines the refined and effortless allure notoriously found on the coastline of the Mediterranean Sea, a pillar of the CELINE silhouette.
This original event, imagined like a true destination to live and visit, pays tribute to the slow-paced rhythm of these typical moments spent outdoors, during warm summer days and long-lasting evenings, inviting visitors to a first-of-its-kind journey to the South of France which started on 10 April, for a duration of 5 weeks.
The pop-up showcases the ÉTÉ CELINE collection, blending Mediterranean influences with CELINE’s signature elegance, offering exclusive leather goods, ready-to-wear, and accessories.
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