Bvlgari x MB&F: Serpenti reborn in a daring masculine guise

In a move as audacious as it is unexpected, Bvlgari and MB&F — two maisons that inhabit opposite poles of watchmaking — have united to reimagine an icon. The result is the Bvlgari x MB&F Serpenti, a creation that defies convention, reshaping the emblematic serpent in a strikingly masculine form for the very first time.

Since its birth in 1948, Serpenti has been more than a timepiece. Worn by stars and tastemakers, it has embodied eternal rebirth and metamorphosis, evolving through gold, enamel, and precious stones to become a symbol of Italian audacity and elegance. Now, under the vision of Fabrizio Buonamassa Stigliani, Bvlgari’s Executive Director of Design, and Maximilian Büsser, founder of MB&F, the serpent sheds its skin once again — this time through a collaboration that fuses jewellery artistry with cutting-edge mechanical mastery.

The meeting of these two creative forces is as much about friendship and admiration as it is about savoir-faire. Bvlgari contributes its heritage of sculptural design and jewellery excellence, while MB&F brings its fearless approach to horological innovation, pushing mechanics into the realm of art. Together, they transcend boundaries, merging tradition with radical creativity.

The Serpenti by Bvlgari x MB&F is more than a watch; it is a manifesto of unbridled imagination, a new chapter in the serpent’s legend. By weaving Italian glamour with avant-garde engineering, the piece asserts itself as a milestone in contemporary watchmaking — an icon reborn, coiled with power, elegance, and daring modernity.