Dior unveils its latest Lady Dior campaign, a luminous ode to timeless elegance and reinvention. Photographed by David Sims in the golden embrace of natural light, the campaign unfolds at the Pavillon de Musique de la Comtesse du Barry—an exquisite setting steeped in 18th-century French heritage.

Fronting the story are Dior ambassadors Mia Goth, Greta Lee, and Mikey Madison, whose instinctive, unstudied poses breathe modernity into a House icon. Without artifice, they embody the spirit of renaissance, where past and present entwine in quiet harmony.

Jonathan Anderson, unveiling his first designs for Dior, frames the Lady Dior in a fresh narrative: reverent to history yet alive with new energy. “The Lady Dior is one of the most iconic bags in history. I love that when you pair it with someone like Mia, Greta or Mikey, it suddenly becomes something new,” he reflects.

More than an accessory, the Lady Dior once again emerges as a canvas for individuality—reborn, redefined, and eternally iconic.