Hollywood charisma is at an all-time high as Glen Powell takes the lead in the newest global campaign from OMEGA. The star has been chosen to represent the bold spirit of the new Seamaster Planet Ocean collection. This launch celebrates a fresh chapter for the iconic dive watch which has been an emblem of the brand since 2005. Powell channels a surging energy that feels almost infinite and perfectly mirrors the vast power of the open sea that inspired the campaign.

The actor brings his immense charm to the project while sporting a new Planet Ocean in a vibrant signature orange. This hue is deeply rooted in the diving heritage of the Swiss watchmaker and commands attention on the wrist. The latest evolution of the timepiece presents a new aesthetic structure with updates to the case and bracelet that honor the past while looking firmly toward the future. It is a design ethos that matches the career trajectory of Powell who has taken his screen time in almost every direction from high-octane action to sweeping romance.

Powell observes that there are few watch brands that can authentically position themselves alongside the ocean but OMEGA is undoubtedly one of them. He remarks that you can genuinely feel that authority when wearing these new models. Raynald Aeschlimann, the President and CEO of OMEGA, notes that the collection allows the brand to engage with a critical part of its DNA alongside an ambassador who demonstrates a limitless spirit. The campaign serves as an invitation for everyone to embrace the call of the ocean and find the motivation to conquer new opportunities.