MCM is celebrating the arrival of the Lunar New Year 2026 by channeling the spirited vitality of the Horse. This year, the brand draws inspiration from the strategic world of chess to honor a zodiac symbol defined by freedom and forward momentum. The campaign highlights a unique blend of modern craftsmanship and intentional movement.

At the center of this creative vision is the chess knight, a figure that serves as a metaphor for unconventional choices and fearless agility. Modern Creation München explores the duality between instinct and intellect, suggesting that true progress is shaped by foresight rather than accident.

The featured collection introduces upcycled Aren bags finished in signature Cognac Visetos. Each piece is transformed through hand-painted knight motifs, turning heritage designs into singular expressions of individuality. By focusing on artistic detailing, Modern Creation München elevates sustainable design into a symbolic statement for the new year.

The lineup includes various iterations of the Year of the Horse Aren bags, featuring shoulder, chain shoulder, and crossbody styles. These pieces are designed to inspire a global community of independently minded consumers to step into the Year of the Horse with purpose and clarity.

Since its founding in Munich in 1976, MCM has maintained a reputation for sophisticated rebellion. Today, the brand continues to pioneer new expressions of luxury for a generation that values innovation. The Lunar New Year collection will be available at select MCM stores and online starting January 22, 2026.