The landscape of luxury fashion is shifting its gaze toward the vibrant creative energy of Bangkok, and Michael Kors is leading the charge. The global fashion house has officially named acclaimed Thai actress and model Nuttanicha Dungwattanawanich, affectionately known as Nychaa, as its first-ever Thailand Brand Ambassador. It is a milestone moment for the brand as it seeks to bridge the gap between New York’s polished aesthetic and Thailand’s contemporary cultural pulse.

Nychaa has long been a rising star on the international stage, captivating audiences with her roles in hit television series and films. Beyond her screen presence, it is her signature effortless chic style and natural charisma that made her the inevitable choice for this partnership. According to the designer himself, Nychaa is a tremendous talent who possesses an innate sense of style, making her the perfect embodiment of the modern woman the brand has championed since 1981.

For her debut, Nychaa traveled with the brand to the sun-drenched shores of St. Tropez to headline the Spring 2026 advertising campaign. The imagery captures the essence of laid-back glamour synonymous with the French Riviera, celebrating the sheer joy of traveling in style. The collection itself offers a sophisticated blend of classic French elegance and modern ease. Fans can expect to see Nychaa showcasing reimagined takes on iconic accessories, specifically the Hamilton Moderne, the Nolita, and the Laila handbags.

This new chapter will extend far beyond the campaign imagery, as the partnership includes exclusive social media collaborations and appearances at major global brand events. As Michael Kors continues to expand its footprint from its prestigious city boutiques to its digital flagships across North America, Europe, and Asia, Nychaa stands as the fresh, sophisticated face of the brand's evolving legacy.