The Ray-Ban Legends Campaign tells the history and the spirit of 75 years of Never Hide: the courage to be yourself and freely express your beliefs and personality. Shot by photographer Mark Seliger in California and produced by Ruth Levy, the campaign catalogues seven legendary moments (one from each decade) inspired by a real life and particularly iconoclastic figure.

Every character wears a Ray-Bans Icon, evoking a specific story epitomized by the tones and colour that are faithful to the relevant decade.

The costumes are made by Arianne Philips with the set design created by Rick Floyd. Hair is by Terry Millet with make-up by Kathy Jeung.