Inspired by Gabrielle 'Coco' Chanel, whose photographs show her on the beaches of Deauville, Cannes and Biarritz in the south of France, Creative Director of Makeup at CHANEL, Peter Philips has developed a new product line entitled 'LES BEIGES'.
LES BEIGES was created with the goal of being 'makeup that frees makeup', allowing the wearer to have an outdoor, radiant complexion, and achieve the healthy glow seen on Coco herself, as she was seen photographed, indulging and basking in the sun under all circumstances, in all occasions.
Realizing the difficulty for both Caucasian and Asian skin tones to achieve the subtle naturalness of a healthy glow, who are typically given the choices to either go for white, tone-matching or tanned solutions, Peter Philips has come up with a universal, hybrid line, with a complete range of products that isn't bronzing, iridescent or whitening.
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Brazilian supermodel Gisele Bündchen appears in the global ad campaign photographed by Mario Testino for Chanel LES BEIGES cosmetics.
Perfect for Singapore's Weather
The new beauty range from CHANEL focuses on naturalness, and works to enhance the complexion, especially with the time spent outdoors over the Summer, and in Singapore's case, all year round.
Working to brighten and revive the wearer's complexion with an embellished glow, it will be a look coveted by many. Simply put, this is beauty for and in all seasons.
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For Peter Philips, who revolutionized lipstick with ROUGE COCO, explains his approach with LES BEIGES, saying "I had to avoid the trap of excessive pearly effects and flamboyant tans to achieve this healthy glow."
I worked with CHANEL laboratories for months to compose the perfect range of beige shades. I wanted a refined, visible yet discreet result.
Creative Director of CHANEL Makeup, Peter Philips, is the driving force behind LES BEIGES.
The Science of LES BEIGES
In addition, the makeup's formula has been boosted with the 'Open Air Care Complex', to protect against the sun, oxidative stress as well as shelter the skin from pollution — all the while, offering comfort.
Enriched with cotton flower and white rose plant cells, the Complex gives each product biomimetic action, meaning the ingredients are able to easily diffuse their protein- and vitamin-rich active molecules inside the epidermis.
Get better protection against pollution, dehydration and environmental stress.
Suited for all lifestyles, LES BEIGES offers an SPF Factor ranging from 15 to 30, as well as anti-UVA protection.
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All-In-One Healthy Glow Cream
Exclusive to Asia, the LES BEIGES cream is enriched with the Open Air Care Complex, and is a one-step comprehensive solution to soften sufrance imperfections on the skin, and light up the wearer's complexion to reveal a natural and subtle healthy glow.
With SPF 30 UVB protection and UVB protection (PA+++), the All-In-One Healthy Glow Cream has all the antioxidant, anti-stress and anti-imperfections protection one needs.
It is available in two shades of No10 and No20, nourishing like a breath of fresh air.
Achieve Your Healthy Glow with LES BEIGES by CHANEL
LES BEIGES is available at CHANEL Fragrance & Beauty Store ION Orchard & Marina Bay Sands from 7 June & all other CHANEL counters in major department stores from 14 June onwards.
