By Kien Lee
Austin Butler, the Oscar-nominated actor whose transformative portrayal of Elvis Presley captured the world’s attention, is stepping into a new role as the face of Breitling. Renowned for his captivating performances in Elvis, Dune: Part Two, and The Bikeriders, Butler embodies a style marked by charisma, fearlessness, and freedom—qualities that make him the perfect ambassador for Breitling's Top Time collection.
Now, as the face for the Top Time B31 campaign, Butler represents a new era of watchmaking that fuses precision with adventure, capturing the essence of living life on your own terms.
In his role as the face of Breitling’s latest campaign, Butler brings a sense of effortless confidence, embodying the spirit of the Top Time collection, which has long been defined by an unapologetic pursuit of freedom. “Breitling, for me, is about adventure and pushing the limits of what’s possible,” says Butler. “The Top Time speaks to the way I’ve always wanted to live my life: free and ready to rock ‘n’ roll. It’s a thrill to be part of the squad.” His partnership with Breitling goes beyond being a mere endorsement; it’s a celebration of self-expression, much like Butler’s approach to his craft and personal style.
This coming together is an opportune moment to introduce the new Top Time B31, a timepiece that redefines the boundaries of what a watch can be. With its sleek design and bold energy, the Top Time B31 is an evolution of Breitling’s celebrated Top Time legacy. First launched in the 1960s, the Top Time collection was never just about telling time—it was about making a statement. Whether on the wrist of motorsport enthusiasts, fashion icons, or even James Bond (who wore a Q-modified Top Time in Thunderball), the Top Time has always been synonymous with style, speed, and self-expression. Today, the Top Time B31 continues that tradition, reimagining the chronograph’s legacy in a time-only format that balances heritage with modernity.
The Top Time B31 is powered by the brand-new Caliber B31, Breitling's first in-house, three-hand movement. This movement is more than just a technical innovation; it’s a symbol of Breitling’s commitment to precision and performance. The Caliber B31 delivers robust, reliable timekeeping while keeping the spirit of adventure alive, all within a sleek and refined 38mm case. It’s a timepiece that doesn’t just tell time—it makes every moment count. “This is watchmaking distilled to its essentials—pure timekeeping, easy wearability, and distinct character,” says Breitling CEO Georges Kern.
One of the standout features of the Top Time B31 is its innovative Caliber B31 movement. Developed over four years, this new in-house movement incorporates Breitling’s signature free-sprung balance wheel, which enhances precision and stability. The skeletonized bidirectional oscillating weight powers the automatic movement, visible through the watch’s open caseback. This movement is more than just functional—it’s a work of art, with finishing touches like Geneva stripes and perlage, demonstrating Breitling’s attention to detail and commitment to excellence.
The Top Time B31 is available in three striking colorways—white on blue, black on green, and sky blue on white—each with a contrasting orange seconds hand that adds an unexpected pop of color. The watch’s design is refined yet bold, with applied indexes, a magnified date aperture, and a contrasting rehaut that keeps the focus on the essential elements of timekeeping. Its slim profile and tapered lugs ensure a comfortable fit, while the option of a perforated leather strap with contrasting stitching or a stainless-steel bracelet adds versatility and style.
For those who seek adventure, precision, and individuality, the Top Time B31 is more than a timepiece—it’s a statement. And with Austin Butler at its helm, it’s clear that this is a watch for those who are ready to make their mark on the world.
