The shifting sands of the Saudi desert are about to meet their match as Bell & Ross officially takes its place as the timing partner for Defender Rally.
This partnership marks a stylishly high-stakes debut at the Dakar 2026, where the brand will support the team through the grueling first round of the World Rally-Raid Championship starting on 3 January.
At the heart of this collaboration is the BR-X3 Black Titanium, a timepiece that effortlessly merges avant-garde engineering with the house's signature aesthetic. Drivers of the Defender Dakar D7X-R will rely on this instrument, which features a lightweight grade 2 titanium construction and a COSC-certified manufacture movement.
Carlos Rosillo, Co-founder and CEO of Bell & Ross, captures the spirit of the endeavor perfectly, "The Dakar Rally is a symbol of boldness, exploration and pushing beyond one's limits - values that lie at the very heart of Bell & Ross' DNA".
The visual synergy between the vehicle and the watch is undeniable, reflecting a shared language of purity and functional design. Creative Director Bruno Belamich describes the iconic square case as a natural echo of the Defender’s uncompromising character.
By bringing their expertise from aviation and diving to the world of motorsport, Bell & Ross continues to transform professional instruments into essential accessories for the modern adventurer.
