Burberry opens its newest store on Orchard Road, located at the Wisma Atria shopping mall. Inspired by the storied buildings in London, the space is a modern take on timeless architecture, set across one spacious floor.
Thee store’s floor finishings and product counters are made using Portland stone, a material quarried on the Isle of Portland in Dorset and found in numerous buildings throughout London. The store also features black cast iron for rails and railings used for fencing outside traditional townhouses and iconic buildings such as Westminster Abbey and the Houses of Parliament; a short walk from Horseferry House, Burberry’s headquarters.
From the exterior, its facade features an illustration of the Equestrian Knight Design designed by British artist Helen Bullock, sitting proudly on stained glass in Knight Blue, Burberry’s house colour. The Knight is also deconstructed into various sculptural installations such as shields, banners and horses in the store. The installations set out to immerse visitors in a captivating in-store experience, engaging our customers about the brand’s rich heritage through a contemporary perspective. Inside, Burberry stores are intricately designed for optimum product discovery and beautifully arranged to create a warm and inviting space for customers.
The Wisma Atria store will open with Burberry’s Spring 2025 collection, inspired by the outdoors and defined by a sense of easy elegance. The collection sits alongside Burberry’s recent outerwear styles including signature trench coats, puffers, quilts and Harrington jackets which provide warmth and protection from the elements. Meanwhile, the selection of scarves features the iconic Burberry Check design in cashmere, woven at 200-year-old Scottish mill, Johnstons of Elgin.
Burberry Wisma Atria
435 Orchard Road, Wisma Atria, Unit 02-19-27A and 02-57, Singapore 238877.
Opening hours: Monday – Sunday, 10am – 10pm.
