Cartier Launches New 'Amulette de Cartier' Collection | SENATUS

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Cartier Launches New 'Amulette de Cartier' Collection

20 March 2014

By Scott Campbell

Cartier is set to unveil its latest instant-classic creation come April, the Amulette de Cartier collection, positioned as a gift to oneself as a personal charm, something to hold close to your heart.

Unlike previous Cartier collections, including Love, Juste Un Clou and Trinity, which have mainly consisted of bracelets and rings, Amulette de Cartier sees the Jeweller to the Kings, Kings of the Jewellers focus on necklaces for the first time.

With a bejewelled capsule of mother-of-pearl, onyx or diamond paving, the Amulette is seductive from the onset, and with the hidden clasp at the top of the disc, unlocked like a padlock to figuratively open the door to a wish.

The collection consists of pendant necklaces as well as miniature bracelets, each with the pendant that is a magnetic sphere, with either onyx or a diamond as its centrepiece.

In many ways, it is Cartier’s version of the ‘Nazar’, a an eye-shaped talisman believed to protect against the “evil eye’” representing bad fortune, envy, jealousy and various superstitions and has existed in cultures ranging from Turkey, Albania, Greece, Cyprus, Syria, Lebanon, Egypt, Armenia, Iran, Afghanistan, Iraq to Azerbaijan.

With the Amulette de Cartier, the Nazar has taken true artisanal form, bedazzled with jewellery yet retaining all its magical charm and appeal.

British model and celebrity Poppy Delevingne provided a sneak preview of the Amulette de Cartier pendant and bracelet when she attended the final day of the Cartier International Dubai Polo Challenge | See more photos


Cartier in South East Asia

Singapore
ION Orchard | 2 Orchard Turn . #01-20, #02-10 . Singapore 238801
Tel: +65 6235 0295

Ngee Ann City | 391 Orchard Road . #01-33, #02-02/03/04 Takashimaya Shopping Centre Ngee Ann City Tower B . Singapore 238874
Tel: +65 6734 2427

Marina Bay Sands | 2 Bayfront Avenue . #B1-39A/40, B2-38 The Shoppes at Marina Bay Sands . Singapore 018970
Tel: +65 6688 7388

Malaysia
KLCC | Lot C-G05 & 105A Ground & First Floor . Suria KLCC Kuala Lumpur City Centre . Kuala Lumpur . 50088 Malaysia
Tel: +60 (3) 2303 5088

Thailand
SIAM Paragon | M47-48 Main Level . Siam Paragon Shopping Centre . 991 Rama 1 Road Pathumwan . Bangkok 10330
Tel: +66 (8) 2610 9945

For more information, go to //www.cartier.com

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