Vacheron Constantin has revealed the latest addition to its "One of not many" campaign, enlisting Yin Yiqing, one of the few female designers who have been granted the rarefied privilege to create Haute Couture, the epitome of fashion. In the campaign, she will front the Swiss Manufacture's Égérie collection, dedicated to women and launched in February 2020.
Égérie - Vacheron Constantin's New Collection Dedicated to Women
Égérie was born from the conjunction between Haute Horlogerie and Haute Couture. Imbued with this two-fold inspiration, the new Égérie collection weaves the face of watchmaking femininity according to Vacheron Constantin. A watch featuring a classic look "draped" with a mischievous touch reflecting today’s women: inspiring, independent and charismatic. Read more
Born in Beijing in 1985, Yiqing Yin has been traveling the world since her childhood. At the age of four, she left China for Australia and France. A graduate of the École Nationale Supérieure des Arts Décoratifs in Paris, and armed with her innovative vision of Couture, Yiqing Yin sees garments as both a second skin and a supple, floaty envelope.
Since 2012, Maison Yiqing Yin has been officially included in the Fédération Française de la Couture official calendar as a guest member. In December 2015, the Fédération Française de la Mode rewarded her work through the attribution of the Haute Couture appellation.
Yiqing Yin shares common ground with the watchmakers and artisans of Vacheron Constantin, with particularity for detail and a desire for discovery. Indeed, the Haute Couture and Haute Horlogerie are two spheres in which craftsmanship, expertise and rarity intersect with passion and creativity. The Égérie collection symbolises these through the pleated dial and the off-centre aesthetic of its design.
Vacheron Constantin "One of not many"
"One of not many" is a theme that defines the exceptional universe Vacheron Constantin has embodied for more than 260 years. In the prestigious realm of Fine Watchmaking, the Maison is profoundly attached to human values and enriched by expertise passed on across generations of master watchmakers and artisans. In short, Vacheron Constantin timepieces are unique, not aplenty, cherished for all the right reasons.
The "One of not many" campaign presented in 2018 showcases talents whose personality and work express the constant quest for excellence, openness to the world and the spirit of innovation and creation characterising Vacheron Constantin. Singular, visionary and passionate, they are recognised experts in their own field, thereby also reflecting the concept of connoisseurs.
