Burberry Beauty is unveiling an exclusive journey into the heart of luxury with the Burberry Hero Parfum Intense Pop-up, celebrating the bold new addition to the Burberry Hero fragrance family. From March 14th to 20th at Paragon, this immersive experience invites you to explore the next chapter in the Burberry Hero saga, featuring bespoke activations, interactive moments, and limited-edition gifts that will make every guest feel like part of the story.
Set against the powerful backdrop of captivating visuals from the latest campaign, with brand ambassador Adam Driver as the iconic face of the fragrance, the pop-up embodies the earthy elegance and natural allure that define the Burberry spirit. It offers a complete showcase of the Burberry Hero collection, including the striking new Hero Parfum Intense, alongside the classic Hero Parfum, Hero Eau de Parfum (EDP), and Hero Eau de Toilette (EDT).
For a deeper dive into the fragrance universe, guests can participate in an innovative scent discovery game, designed to unlock the olfactory magic behind the Burberry Hero collection. By matching visual cues to scent profiles, you’ll uncover the compelling notes that make each fragrance an unforgettable journey.
