IWC has unveiled Gisele Bündchen as its first ever Environmental & Community Projects Advisor. The environmentalist and supermodel also penned the foreword for the manufacture's fourth edition of its Sustainability Report. As well as outlining the it’s progress towards its 2022 sustainability targets, the Report looks ahead to the company’s ambitious roadmap for the future and its new guiding purpose ‘Engineering beyond time’.
Since 2009, Gisele has served as a Goodwill Ambassador for the United Nations Environmental Program, engaging with causes that advocate for biodiversity and wildlife. She has been honoured by Harvard University and UCLA for her longstanding commitment to environmental issues.
When IWC carried out the materiality analysis for their latest Report, they identified Biodiversity and Communities as two crucial areas to accelerate their efforts. Gisele will bring her experience with these causes and her passion for protecting the planet to IWC’s sustainability projects. She will also support the Swiss luxury watch manufacturer identifying initiatives to work on in the future.
Commenting on the partnership with IWC, Gisele stated: “I’m excited to partner with IWC on our shared purpose of protecting our planet. Our sustainability journeys both started with the realisation that we had a responsibility to do more. That we could use our voices and influence to make a positive impact on the environment and society. I look forward to working together with IWC to help leave a better future for generations to come.”
