CHANEL has unveiled Keira Knightley as the face of its COCO CRUSH fine jewellery collection. Photographed by Mario Testino, the new advertising campaign featuring the British actress who is already the face of the perfume COCO MADEMOISELLE and the ROUGE COCO collection, was released this Fall season.
The COCO CRUSH collection first launched last year, is entirely dedicated to the "matelassé" or quilted pattern seen in a myriad of the French luxury label's designs from as early as 1920, and most notably, in its best-selling handbags.
Diamond quilting is one of the maison's signature motifs — alongside pearls, beige, and the cropped black jacket — and can be seen not only in handbags but also in its clutches, jackets, footwear and accessories, and even haute couture.
From the Equestrian to the CHANEL Universe
A method originating from the equestrian world, Gabrielle "Coco" Chanel co-opted the quilted pattern, which made saddles more comfortable for horse-riding, to create the beige cushions on the large sofa in her famous apartment on Rue Cambon in Paris.
She would later incorporate that form and style into the 2.55 handbag, launched in 1955.
A Reinterpretation from Leather to Gold
The jewellery collection brings the "criss-cross" pattern to the forefront in a bold new interpretation, finding inspiration from leatherwork and finely engraving it into gold.
In a departure from the label's more intricate Comète or Camélia collections, the limited-edition COCO CRUSH pieces showcase refined curves, channeling the essence of motion.
A Timeless Sensuality
The COCO CRUSH pieces are sleek, adorning the finger or the wrist with voluptuous, feminine style. Scalloped edges make for comfortable wear on all occasions.
2016 Additions
Dubbed Coco Crush Diamonds, the expanded collection now features two quilted bracelets and four gold rings (in 18K white or yellow gold) in small and medium sizes encrusted with diamonds.
Two cuffs feature the lion, another symbol dear to Coco Chanel (Leo was her star sign as well as lucky charm), engraved in the yellow and white gold, respectively.
COCO CRUSH is now available at CHANEL Fine Jewellery Boutique located at #01-04 Takashimaya S.C. in Singapore.
