Iluminating Moments is a new global campaign by the supreme luxury in skincare LA MER in partnership with three couples from New York City, Paris and Seoul who each represent modern love.
The campaign launches in tandem with the brand's newest innovation, The Illuminating Eye Gel — a refreshing gel treatment that instantly cools, soothes and brightens eyes, anytime, anywhere.
The legendary healing energies of the label's Miracle Broth help to fight the early signs of aging. Antioxidants within the NEW Awakening Ferment help protect against the aging effects of the environment, fatigue and stress as the NEW Illuminating Ferment promotes a luminous new look.
This addition to the already impressive LA MER product line is set to become a bestseller.
The eyes are the most powerful force of attraction"
Loretta Miraglia, Senior Vice President, Product Development and Innovation at LA MER adds, "A man or woman may not speak a word but their eyes will tell you everything."
To illustrate this philosophy, Olivia Palermo and husband Johannes Huebl, the recently-married couple from New York kicks off the Illuminating Moments series. The remaining 2 couples from Paris and Korea will be unveiled after Valentine's Day.
They are captured sharing a moment in their busy lives punctuated with missed connections. By simply taking the time to really look at each other, they are able to more fully open up and truly embrace.
"It makes sense that the brighter your eyes, the more attractive and telling they will be," said Miraglia.
Through this narrative, LA MER illustrates how it is challenging to feel connected to loved ones in the modern hectic schedules. It gently reminds us that the simple act of truly looking into each other's eyes can work to renew those connections.
Within the dedicated site at //illuminatingeyegel.cremedelamer.com/sg, visitors can learn more about the LA MER brand story and The Illuminating Eye Gel, from its ingredients to usage to makeup artist testimonials.
The Illuminating Eye Gel 15ml retails at S$220 and is available in Singapore at:
Tangs Orchard
310 & 320 Orchard Road, C.K. Tang Ltd, Singapore 238864
(65) 6733 7269
SEVIIN at Tangs
310 & 320 Orchard Road, Level 7, C.K. Tang Ltd, Singapore 238864
(65) 6735 6762
Takashimaya
391 Orchard Road, Level 1, Cosmetic Department, Singapore 238873
(65) 6737 4107
Robinsons The Heeren
260 Orchard Road, Singapore 238855
(65) 6836 5471
