LOEWE embarks on the next chapter of its collaboration with Swiss sportswear brand On, launching a new line of LOEWE x On Cloudventure trail-running shoes for women and men.
This new collection is the third instalment of a shared exploration of performance and craft. With this new range, LOEWE and On are reimagining long established craft skills and applying the handmade to technical pieces.
This latest release presents the iconic Cloudventure footwear in editions of women’s and men’s, reimagined in new Pale Turquoise, Pale Yellow, Lilac, Pale Green and Grey colourways, alongside a re-release of the Black and White.
Crafted for both the city and the great outdoors, the shoe collection features On’s trademark technologies including the Missiongrip™ rubber outsole and Speedboard™ mid-sole hidden plate, with brass eyelets, matte or iridescent mudguard, and handpressed marbled outsoles that are processed individually and manually, making each shoe unique.
The collection’s packaging is made from 100% recycled industrial materials.