By Kien Lee

In an exciting new chapter for both the iconic Swiss watchmaker and the celebrated actor, Longines unveils Henry Cavill as its latest Ambassador of Elegance. The renowned actor, whose distinguished career is marked by both refinement and authenticity, is a perfect embodiment of the brand's ethos: elegance is an attitude.

This partnership is a continuation of Longines' rich legacy of aligning with individuals whose personal values reflect the timeless sophistication that has defined the brand since 1832. Cavill’s involvement will further elevate Longines' commitment to celebrating enduring elegance in both its timepieces and its partnerships.

Since its founding in 1832 in Saint-Imier, Switzerland, Longines has been synonymous with precision, tradition, and timeless elegance. Known for its legacy as the official timekeeper of world sports championships and its enduring partnerships with international sports federations, Longines has built a reputation for excellence that transcends generations. The brand’s iconic winged hourglass emblem is a symbol of both performance and elegance.

Matthias Breschan, CEO of Longines, welcomed Cavill into the fold with enthusiasm: "In Henry, we recognize an undeniable connection to our brand’s values. His sophistication, genuine warmth, and multifaceted personality mirror the essence of what elegance truly means today. Whether he's commanding the screen in epic roles or pursuing his passions for aviation and equestrianism, he carries an authenticity and grace that personifies the Longines spirit."

For Cavill, the appeal of Longines lies in the brand's inherent refinement: "What draws me to Longines is their understated elegance. True quality doesn’t need to announce itself. It’s evident in every detail and in every action. This is a philosophy, backed by generations of precision craftsmanship and artistry, that resonates deeply with my own values."

Henry Cavill: A Star Beyond the Screen

Henry Cavill has captivated audiences worldwide with his versatility and dedication to his craft. From his iconic portrayal of Superman in the DC universe to thrilling roles in Mission: Impossible - Fallout and The Man from U.N.C.L.E., Cavill has demonstrated an incredible range that spans genres and captivates audiences. As an actor, he has cemented himself as one of the most compelling talents of his generation.

But Cavill’s creative pursuits extend beyond the screen. He is a true multifaceted artist, having recently taken on the role of executive producer and star of an upcoming adaptation of Warhammer 40,000 for Amazon Prime Video. Cavill will also star in the eagerly awaited live-action Voltron film for Amazon MGM Studios, marking his continued evolution as a producer and performer.

Off-screen, Cavill challenges conventional expectations. His passion for gaming is well-known, and he brings the same dedication, precision, and attention to detail to all his endeavors. As the founder of Promethean Productions, a company focused on producing original, meaningful stories, Cavill continues to push the boundaries of creativity.

As part of his new role with Longines, Cavill will take a step away from his many upcoming projects to visit the brand’s historic headquarters in Saint-Imier, Switzerland. There, he will have the opportunity to witness firsthand the impeccable craftsmanship that has defined Longines for nearly two centuries.