When Cartier first created the Love bracelet in 1969 New York, it wasn’t just jewellery—it was rebellion cast in gold. The screw motif, the oval clasp, the screwdriver that sealed it shut—each element defied convention, transforming the act of loving into a declaration of bold commitment.
More than half a century later, that same audacity evolves once again with Love Unlimited, a new chapter in the Maison’s most iconic love story.
Ergonomic, fluid, and irresistibly tactile, the Love Unlimited bracelet wraps around the wrist like a living ribbon of gold. It took over a hundred prototypes to perfect this second-skin flexibility—an exquisite reinvention of Aldo Cipullo’s original design.
The rigid oval gives way to a sequence of gadrooned links punctuated by Cartier’s signature hand-polished screws. The result: a dynamic interplay of geometry and light, a jewel that feels alive to the touch.
Beneath its polished perfection lies Cartier’s quiet triumph of engineering—a patent-pending invisible clasp system that operates through a discreet screw. It melts seamlessly into the bracelet’s architecture, creating a continuous line of gold composed of more than 200 miniaturised components. The innovation is as intimate as it is ingenious, allowing wearers to link one Love Unlimited to another, joining pieces in pairs—or infinitely.
For Cartier, Love Unlimited is not merely adornment, but connection made tangible. The accompanying ring mirrors its radiance in miniature form, echoing the same gadroons and gleam. In the Maison’s latest campaign, this enduring symbol of devotion travels between Paris and New York, guided by Cartier’s legendary Panther—a protector of courage, creativity, and endless love.
With Love Unlimited, Cartier renews its most timeless promise: that love, when bound in beauty, truly knows no limits.
