This holiday season, Tiffany & Co. celebrates the magic by capturing the sense of surprise, passion and delight that Tiffany jewels inspire.
The theme for its campaign starring Hollywood actress Elle Fanning entitled 'Make the World Sparkle' is both a call to action to make the world a brighter place, as well as an invitation to give a gift that lights someone up with joy.
The ultimate gift? A Tiffany Blue Box® and the sparkling present within it.
The theme communicates that it is not just about what’s inside the Blue Box that sparkles; the person who is given the gift also shines—as does the world around them.
Glimmering snow-covered streets and the twinkling lights of a Manhattan skyline set the scene, symbolizing the timeless union of the iconic city and the brand.
Elle Fanning wears the brilliant Tiffany Victoria collection and the Tiffany Soleste® ring interposed with images of the classic Tiffany® Setting—a nod to the world’s most famous engagement ring—and the new Tiffany T Square Bracelet with princess-cut diamonds.
Indeed this holiday season once again showcases the renowned and unparalleled brilliance of Tiffany's jewellery, from the cut and clarity of the stones to its namesake setting.
'Make the World Sparkle' reminds us that a gift from Tiffany is not simply a fleeting moment of elation, but one that holds a lasting significance and brings loved ones even closer together.
