Mercedes-AMG x IWC Racing Experience at Great World in Singapore | SENATUS



Mercedes-AMG x IWC Racing Experience at Great World in Singapore

24 September 2022

By Natalie White

Mercedes-Benz is running a public showcase at Great World from 23 September – 2 October in conjunction with the Formula 1 Singapore Airlines Singapore Grand Prix 2022.

The showcase is a collaboration between the brand’s performance sub-brand, Mercedes-AMG, and global brand partner IWC Schaffhausen, who will also be displaying the first official team watch, the Pilot’s Watch Chronograph 41 Edition “Mercedes-AMG Petronas Formula One™ Team” at the event. Consumers can purchase the watch, along with other Mercedes-Benz official merchandise, directly at the showcase.

As part of the activities available at this showcase, there will also be a racing simulator that consumers can try their hand at, attempting to clock their best lap times on the virtual street circuit.

On 24 September, consumers may also catch a glimpse of the Craft-Bamboo Racing driver Darryl O’Young from 1-3pm at the roadshow, and the #99 Craft Bamboo Mercedes-AMG GT3 race car that the team will be racing in for TSS The Super Series, a support race at the Singapore Grand Prix. Having previously won at the Marina Bay Street Circuit, Darryl is coming back to go for the win once again, this time at the first ever GT3 race held in Singapore. Darryl will also be having a go at the racing simulator to clock a lap time for consumers to try and beat across the entire duration of the roadshow.

The recently launched all-electric, performance focused Mercedes-AMG EQS 53 4MATIC+ will be on display at the showcase from 26 September 2022 onwards. Consumers can also visit the Mercedes-Benz Concept Store adjacent to the event space, to experience for themselves the brand’s latest expression of luxury in our sustainable era. The upcoming EQE, an all-electric luxury sedan, and fifth Mercedes-EQ model to be offered in Singapore which carries the concept of the business saloon into the future, will also be on exclusive preview in-store during this period.

Mercedes-AMG X IWC Racing Experience
23 September – 2 October 2022
Great World, 1 Kim Seng Promenade, Atrium, Level 1
11am - 9pm daily

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