LOS ANGELES/NEW YORK Actor Orlando Bloom was appointed a UNICEF Goodwill Ambassador on 12 October 2009, in recognition of his commitment to the rights of children around the world.

"Advocacy from UNICEF Goodwill Ambassadors helps build momentum to improve the lives of children around the world,” said UNICEF Executive Director, Ann M. Veneman.  “We are proud to have Orlando Bloom as one of the strong voices for vulnerable children."

Mr. Bloom has already seen the work UNICEF is doing in Nepal, Russia, and Sarajevo. And he is committed to supporting UNICEF's efforts. "I look forward to working with UNICEF as they continue to make the world a better place for children," he said.

Mr. Bloom said he wants to be an active Ambassador for the children’s organisation. He will follow in the footsteps of such luminaries as Audrey Hepburn, Danny Kaye, Shakira, Sir Roger Moore, David Beckham, Jackie Chan, Mia Farrow, Vanessa Redgrave and many others. These ambassadors devote their time to raising awareness of UNICEF, and influencing global policy on behalf of children around the world.

Mr. Bloom has supported UNICEF's work since 2007, when he first visited schools in the remote western districts of Kaski and Chitwan, two of the poorest areas of Nepal. He was able to see how UNICEF's water and sanitation programmes benefit local families. In Nepal, Orlando spoke about the importance of education; and when asked by the children, he agreed to perform a small role in their local school radio production.

Mr. Bloom went to Nepal again in June 2008 to see how UNICEF and its partners are working to provide clean water for children and families. He has also visited the Krasnoselsky centre in Moscow, a shelter for children from economically vulnerable families.

Orlando Bloom visits UNICEF programmes in Nepal

Mr. Bloom said, "UNICEF doesn't just deliver humanitarian aid, which is what they are known for all over the world. They also educate and provide tools which help women and children face challenges specific to their own lives. I responded to how UNICEF works as much as I did to the work itself. I look forward to learning more and to supporting UNICEF any way I can."

To celebrate 20 years of the Convention on the Rights of the Child, Orlando Bloom will, this week, record a Public Service Announcement (PSA) for UNICEF on the importance of clean and accessible drinking water. The PSA can be watched on: //www.unicef.org/rightsite/364_374.htm 

About UNICEF 
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments