Richard Mille has opened the doors to its flagship store in Beijing, which is its largest in the world. Located at The Legendale Hotel on Jin Bao street, the store occupies 260 square metre of space at the platinum 5-star hotel that represents European elegance and luxury in the heart of the capital of the People's Republic of China.

With such a prime address and grand interiors, Sparkle Roll Group, the exclusive dealer of Richard Mille in PRC, invested HK$45 million in building costs.

From raw materials to watch displays, everything was shipped in from Paris.

The exterior of the hotel is reminiscent of 17th century architecture of Southern Europe. The interior of the Richard Mille store, however, is by contrast high-tech and contemporary, using black as the predominant colour in all parts of the space and furnishing. A striking contrast of the old and new is the ultimate representation of the brand itself.

Much of the interior design of the store was inspired by Richard Mille's watches - From arches wrapped in black leather in the main seating areas, showcases built in the tourneau shape, to the 3-dimensional engraved glass windows - a signature aspect of all Richard Mille stores. The combination of dark ebony, black leather and etched glass subverts a classical concept and reinterprets it in a way that perfectly showcases the charisma of the Richard Mille collections.

Richard Mille is known for pioneering and revolutionizing watchmaking by applying concepts and materials from the world of motorsport racing, aerospace and medical industries.

The Richard Mille flagship boutique is located at 1F Shop No 3 & 4, The Legendale Hotel Beijing, 90-92 Jinbao Street, Dongcheng District, Beijing.