The Rolls-Royce Motor Cars Wraith launch film, "And the World Stood Still," has been accepted into the British Film Institute National Archive, and the British motoring company has created the Wraith “Inspired by Film” to celebrate the occasion.
"We selected it for preservation as it is an outstanding and award-winning example of modern corporate promotional filmmaking," said the BFI’s Senior Curator for Non-Fiction Films, Patrick Russell.
It's a powerful use of the film medium for product launch purposes, executed with impeccable craftsmanship."
The launch film for the 2013 Wraith, a Tangerine Films production, had won Gold in the IVCA Awards 2014 Business to Consumer Promotion and Information category.
The special edition Wraith made its debut at the 115th New York International Auto Show yesterday.
As "the most powerful and technologically-advanced Rolls-Royce in history,"`the Wraith produces 465kW of torque derived from a twin turbo V12, and a goes from zero to 100km/h in 4.4 seconds.
Find out more about the Wraith here.
