SINGAPORE 15th April 2010 – The Hershey Company, known as The Chocolate Company in the United States has appointed Gill Capital (S) Pte Ltd to open its first South East Asia Hershey’s Chocolate World store in Singapore. Gill Capital (S) Pte Ltd has signed exclusively with Hershey’s for the expansion and franchise rights of Hershey’s Chocolate World in South East Asia and the Middle East.

The company intends to concurrently launch more Hershey’s Chocolate World concept stores in both continents within the next following months.

Hershey’s Chocolate World represents fun, happiness and excitement and offers a wide array of Hershey products for people of all ages. Gill Capital is pleased to open the first Hershey Chocolate World store in South East Asia in Singapore’s very first Integrated Resort, Resorts World Sentosa. Situated in front of the first Universal Studios in the region, the Hershey store is the perfect complement to the Resort and will further heighten the customer experience.

Fun, sweetness and adventure awaits at Singapore’s Hershey’s Chocolate World. You’ll be greeted by a giant Hershey bar character as you enter this delightful world of excitement and entertainment devoted to all things chocolate. The store offers more than 200 Hershey’s products including giant chocolate bars, Hershey memorabilia, and even customized products. 

"We are absolutely thrilled to be the first to launch the Hershey Chocolate World concept in Pan Asia" says Sunaina Gill, Director of Gill Capital (S) Pte Ltd. "At Hershey’s, you will find hundreds of exclusive products including giant chocolate bars, Hershey memorabilia, and even customized products. The store is a great way for people to enjoy our chocolate, but it’s also a fun, interactive experience for visitors of all ages."

If chocolate is a matter of size to some chocolate lovers, Hershey’s Chocolate World Singapore is also home to the World’s Largest Hershey Chocolate bar, weighing in at an extensive 5 pounds and sized at 60 centimeters by 30 centimeters. In addition, the store is also home to the World’s Largest Reese’s Peanut Butter Cup and World’s largest KISS, never before seen in this part of the world.

About Hershey’s
Hershey is known as the chocolate company in the United States, with a history that goes back more than 100 years. In addition to its chocolate, the company is known for its unique heritage that includes a deep commitment to giving back to the community.

The company was started by Milton S. Hershey, a true innovator who failed in the candy business several times before he found success. Eventually, Mr. Hershey perfected a method for making delicious milk chocolate that was affordable for the masses. Thanks to Mr. Hershey’s persistence, the name “Hershey” soon came to stand for great chocolate.

The Hershey’s Kiss was invented in 1907. This perfect bite-sized chocolate with its foil wrap and signature plume has become an icon. “Consumers around the world recognize Hershey’s Kisses,” Gill said. “They are known as tokens of affection and have become extremely popular gifts, and of course, they’re delicious.”

Mr. Hershey combined his business success with a unique commitment to making a positive difference. In addition to building a successful company, he also built a model community, with quality housing and schools for his employees. The park Mr. Hershey built for his employees to enjoy is now Hersheypark, an amusement park that attracts visitors from around the world.

Mr. Hershey’s greatest legacy is Milton Hershey School. In 1909, Mr. Hershey and his wife founded a school for orphan children in Hershey, Pa. He donated his entire personal fortune to the School, and today, Milton Hershey School provides free education and housing for nearly 2,000 disadvantaged children.

The Hershey Company continues Mr. Hershey’s commitment to the community. The company’s largest shareholder is the trust that administers the School, making these children the direct beneficiaries of the company’s business success.

In addition, the company is strongly committed to making a difference in communities around the world. Hershey supports a wide range of causes that support youth health and fitness. Employees are active volunteers and the company has donated millions of dollars to help those in need. The company’s charitable activities are making a difference in communities in North and South America, Asia and Africa.

The company’s focus making great chocolate has made it the leader in North America, with annual sales of more than $5 billion. Hershey’s strength is built on iconic brands, like Hershey’s, Reese’s, Twizzlers – and of course, Hershey’s Kisses. Hershey’s products are available in 90 countries, including the U.S., Canada, Mexico, Latin America, Asia and the Middle East.

“The Singapore store is in a terrific location,” said Ted Jastrzebski, Senior Vice President, President, Hershey International. “It represents an important investment in South East Asia and will help increase consumer awareness. But most importantly, it’s about having fun and enjoying great chocolate.”

Slated to be one of the world’s most exciting family destinations, Resorts World Sentosa is a collection of six hotels and attractions with fun-filled offerings for the entire family. Taking pride of place on Singapore’s Sentosa island, is one of the world’s most extensive and expensive integrated resorts built in a record time of three years. 

At  S$6.59 billion (US$4.4 billion) this destination will be home to Southeast Asia’s first and only Universal Studios theme park, the world’s largest Marine Life Park, a destination spa – ESPA, and a designer casino decked with exciting gaming opportunities. Six unique hotels complemented by creative meeting facilities, world-class shows and public entertainment, as well as celebrity dining and shopping options at FestiveWalk complete the experience. 

About Gill Capital (S) Pte Ltd
GILLCAPITAL (S) Pte Ltd is an endeavour of J.S. Gill, an entrepreneur of admirable track record in successful businesses. The company draws from a wealth of experience built on a billion dollar enterprise across Asia, The Middle East and Australia in under three decades. Under its current austere and diverse portfolio, Gill Capital has growing ventures in lifestyle concepts in both retail and food and beverage in Singapore, Malaysia and UAE.

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