Dr. Max Huber, the founder of LA MER, recognised the value of the living ocean when he pioneered the use of sea kelp in the cream that renewed and restored the look of his skin.
Today, in a tribute to his legacy, the label that undoubtedly represents the supreme in skincare, continues to help support the natural habitat of this special sea plant by only using sea kelp that has been sustainably hand harvested.
With the sea at the core of LA MER's inspiration and products, the brand established its year-round philanthropic mission, Blue Heart, with the goal of helping raise awareness of the need to protect and explore the ocean.
"The ocean is an integral part of LA MER's heritage, and we are committed to celebrating the beauty and bounty of the ocean throughout the year," said Sandra Main, Global Brand President of LA MER.
LA MER has donated over $2.6 million since 2008 to help promote ocean conservation efforts globally and for the third consecutive year, continues on its global partnership with the National Geographic Society, supporting its next generation of ocean explorers.
To commemorate the World Oceans Day 2015, a 100ml jar of Crème de la Mer with a new limited-edition design will be available May through June 2015.
Created in 1992 and made official by the United Nations in 2009, World Oceans Day takes place annually on June 8. TI serves as a time to recognise the importance of the sea as a vital ecosystemm and to take action to preserve its delicate habitats and wildlife.
For the first time, the jar design will be inscribed with 'Blue Heart' to communicate the brand’s ongoing goal of supporting the protection of the blue heart of our planet – the ocean.
Find out more at //blueheart.cremedelamer.com
The 100ml Blue Heart Crème de la Mer priced at S$710 is available at:
Tangs Orchard
310 & 320 Orchard Road, C.K. Tang Ltd, Singapore 238864
(65) 6733 7269
SEVIIN at Tangs
310 & 320 Orchard Road, Level 7, C.K. Tang Ltd, Singapore 238864
(65) 6735 6762
Takashimaya
391 Orchard Road, Level 1, Cosmetic Department, Singapore 238873
(65) 6737 4107
Robinsons The Heeren
260 Orchard Road, Singapore 238855
(65) 6836 5471
