Conceived in the golden age of glamour and polo mallets, the Jaeger-LeCoultre Reverso made its dazzling debut in 1931, born from a challenge on the polo fields of British India: create a timepiece elegant enough for society soirées, yet tough enough to survive a chukka.

The maison’s answer? A swivelling case—patented the same year—that could be flipped to shield the dial from impact, marrying beauty with boldness. What began as utilitarian brilliance swiftly became an emblem of Art Deco chic. Over the decades, the Reverso has shapeshifted with style, unveiling tourbillons, moonphases, and skeletonised calibres—all while honouring its angular silhouette and signature swivel.

Patents and craftsmanship have kept pace with its ever-evolving soul, from double-faced dials to cutting-edge innovations, ensuring the Reverso remains not just a classic, but a canvas.

Today, nearly a century on, it continues to seduce collectors, creatives and connoisseurs alike—an enduring icon where heritage meets horological haute couture.