From Berlin in the Spring, to Tokyo in the Fall.

Gucci's latest ad campaign sees the visuals set in the bustling Japanese capital with its bold character offering a kinetic meeting of the traditional and the hyper-modern.

The tribe of Gucci kids which have become the recurring characters in the traveling narrative of campaigns by the Italian label, continue on to revel in the chaotic lights and sounds of Tokyo, wandering from tea houses to pachinko parlours with carefree abandon.

The ongoing dialogue between the traditional and the modern – between calm and chaos – that characterises this vibrant place creates a psychedelic assault on the senses that is echoed beautifully in the vivacity of Creative Director Alessandro Michele's creations.