The playful dialogue between Gucci's Creative Director Alessandro Michele and British singer-songwriter and actor Harry Styles comes to Rodeo Drive, as the Gucci HA HA HA collection takes over the Beverly Hills flagship store in California.

Arising from the friendship between him and Creative Director Alessandro Michele, play is at the very heart of the collection, which uses menswear as a tool of the avant-garde.

Captured by Mark Borthwick, the series of campaign images used in the store takeover sees Harry Styles showcase the ‘dream wardrobe’ defined by the eccentric use of romantic accents, whimsical prints, vintage details, and the expressive emotionality of the individual.